Google Adsense

Google AdSense Placement Tips for your WordPress Site

By simon

25th October 2019

8 min read

We take a look at Adsense placements tips. One of the most popular ways that you can monetise your website is by incorporating Adsense.

Adsense is the advertising program run by Google and allows you to display targeted advertisements on your website.

If someone clicks on those ads and goes on to buy something, you earn a small percentage commission.

In this post, we are going to look at the best places on your website to position your AdSense ads to achieve maximum chances of a visitor clicking through on that ad.

Getting Started

Before setting out with Adsense, a few common-sense principles to apply are:

  • Not to undermine your content – website visitors still expect quality content – any ads are secondary.
  • Know your website audience and your website – where are visitors to visit most.
  • Make your ads distinctive.
  • Test, test, and re-test.

One of the first things to do when using AdSense is to start by testing out the various areas of your website. 

Using various size adverts and different colors, both of these things can have an impact on click-through success.

But before you go on experimenting with this and that setup, you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. 

That being said, the part above about experimenting is meant to be taken literally. 

You have to try as many setups as you can to find the solution with the most significant benefit.

Extensive research has been done, of course on certain places usually work better than others.

Google Adsense Heat Map

Google has recognized this, and they publish a “heat map” of how much revenue ads placed in certain portions of the page can bring you. 

Google Ad Placement Tips

Experimenting is often the best way you can find what suits the subconscious mind of your audience. Not all audiences are the same, and the type of site and its content will have an impact.

Generally, the most profitable ads are placed within the main content, generally right above it. 

However, this is by no means a rule, and there are some exceptions to it. 

One known exception is having a news site or something similar to a news site. 

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content right before comments begin.

You have probably seen this on many of the newspaper websites that have an array of adverts at the bottom of all pages.

This is because as users finish reading a story, they have a short moment where they’re looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. 

Of course, this is logical because the text is generally written from left to right (unless you come from certain countries such as China where it’s the other way around). 

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

So one of the most popular places is in the sidebar of your WordPress website.

Also, there’s a bit more to this then just having ads visually in the right place. 

If you have more then one ad, you have to worry about where they’re located in the code as well. And there’s a very good reason for this.

AdSense fills the ads in the order it finds them in the source. 

That means that if the first advert you have in the code isn’t the one generating the highest revenue, you may soon start to lose money instead then earn more. 

This is because if AdSense doesn’t have any more ads, it will supplement your space with public service ads or just leave it blank altogether. 

That means that, if you’re unlucky, you could end up with your most profitable locations, not having any suitable ads at all. To supplement your revenues 

How Many Adds to Show

There are other issues with how many ads you should place on your site. 

Recent changes introduced by Google have now lifted the limit the number of Adsense ads on any web page to. It used to be only 3 per page, but now it is basically unlimited.

This is not to say that you just go crazy and insert loads of AdSense ads on your page.

Google also wants those ads to be valuable and related to your content.

Also, as mentioned earlier, the best way of improving revenue through Adsense is to test ad placement.

The other problem is that if you have too many, instead then generate more income, you’ll have a lower click-through rate.

Website visitors tend not to follow ads from the places where these come in excess.


Using Google Analytics, you also have to continually keep track of how the users interact with your site. 

Keep an eye out for where the visitors will be looking at your site most. There are plenty of ‘heat map’ plugins that can let you see where your visitors are interacting with your website. 

These are generally the place where you want to use your first ads. 

Also, try not to place ads in annoying positions as that can guarantee a lower click-through rate.

Of course, you always need to have ads that blend in with your content and generally don’t make the visitor’s presence on your site an unpleasant one.

The key is providing an enjoyable experience for your visitor while generating revenues from their exploration. 

And again, ultimately, the best revenue will be earned through a lot of experimentation.

Be sure to use AdSense’s channels feature and be on the lookout for how certain ads in your pages are doing while altering the positions to supplement your earnings better.


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